Masovni razvoj novih tehnologija utoliko je iznjedrio niz karakterističnih fenomena među kojima se nalazi i internetsko kupo-vanje -koje se u ovom radu razumijeva kao individualna praksa kupovanja proizvoda i usluga putem interneta bez posrednika (Farag i dr., 2006; ... Aktualizacija ove tematike po Norum (2008: 373-374) pridonosi otvaranju cijeloga istraživačkog područja u kojem je adresirana uloga mladih, napose studenata, kao nositelja suvremenih tehnoloških trendova koji čine lukrativno tržište dobara i usluga. Check out our new infographic titled, "Online Consumer Shopping Habits and Behavior" to know more about buying habits of online consumers and latest online shopping trends. Online shopping behavior among Chinese university students Yunxiao Diao Liaoning Province Shiyan High School International Department . In context to Nepal, time-saving, offers, easy ordering system and information available at the online shopping portal, were the main reasons for the shoppers, to prefer online shopping. This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers for online shopping, and its effect on the shopping habits of consumers. Data were collected via questionnaire. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers' attitudes towards online shopping. The empirical examination of BRM indicates that various categories of Web-design elements reinforce Web customers' beliefs, which in turn positively impact attitudinal constructs that lead to changes in their purchase intentions. Practical/managerial implications: This study provides fruitful implications to practitioners. Further studies should explore other factors that influence attitude towards online purchasing behavior with a broader range of population and higher representativeness sampling method. {P�h������8��/�{�Y�g��n�A1�Ï�xw���YM�e�Gcnv�do�nV��vCS Along these lines there is an enormous extension for both business and youngsters in India, In the era of the diffusion of e-commerce and its services offered to the consumers over the Internet, the Internet is commonly used by both consumers and businesses to buy and sell their goods and services worldwide. ONLINE SHOPPING BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO PALAKKAD, KERALA, INDIA M. Mahesh Kumar1, Sobha.P.G2 1Asst. The study found that online shopping in Jordan is still, India's online market grew at a staggering 88% in 2013 to $16 billion riding on booming online retail trends and defying slower economic growth and spiraling inflation according to a survey of Assocham. Join ResearchGate to find the people and research you need to help your work. The study specifically addressed the issues of how often and why Internet purchases were made. Developing an explanatory theoretical model of website usability is pivotal for understanding usable website design. The performance metric that was developed includes the subconstructs user satisfaction, the likelihood of return, and the frequency of use. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. online shopping in this study. Professor, P.G. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. For example, online consu-mer behavior has been examined from the perspectives of perceptions of benefits toward online shopping (Bhat-nagar and … The study was undertaken among the students of Alagappa University. 1, pp. ��� ���xX�������[�h��%|���ؕ����!U�Uٶ٦��"���5 �]t�(��0;#6a����4��NdQ�5�����'���I��O����j:�o�Ÿ*���)$�^'���� for web based offering and purchasing family merchandise. A convenience sampling method was used and the sample comprises of 60 students. The research questions that guided the study are: 1. Gender: Male Female 3. Keywords Online shopping, According to Ozkisi and Topaloglu (2016), the Internet has been an essential part of everyday life with the information technologies developing rapidly. (2014). This paper sets out to examine the factors influencing students' attitudes towards online shopping in Malaysia through a five-level Likert scale self-administered questionnaire, which was developed based on prior literature. More than 75% of Internet Usage is still driven by, According to (Brown, 2012) in his blog, U, Similarly there are positive instances of website, orientation, perceived benefits and demographic characteristics (gender, age, and income), addition, the result revealed that the perceived behavioral control and attitude were, Statistical tools such as percentage analysis and chi square test, Demographic profile has been obtained from the responses, i.e.26.31% said that they highlighted their non-purchase of pr, to touch the products, followed by 21.05% are not, non-interaction with shop assistants. Online shopping or marketing is the use of technology (i.e., computer) for better marketing performance. Motivation for the study: The significance of how perceived risk elements may influence aninvestor’s trust and the intention to invest in online trading has largely been overlooked inprevious research. The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. The perceptions and behaviour of e-shoppers are based on their own experiences. The increasing internet penetration and availability of more payment options boosted the e-commerce industry in 2013. Design/methodology/approach – The technology acceptance model was broadened to include previous use of the internet and perceived self-efficacy. Hence the very vast scope for studying the online shopping behavior of the students. The service quality provided by the online company, made the Nepalese customer, prefer online shopping. Our findings demonstrated that the proposed model explained a large amount of the variance of purchase intention, invariant across different subgroups. A conceptual model of online shopping is presented and discussed in light of existing empirical studies. Such marketers’ awareness of the factors affecting Malaysian’s shopping attitudes and intentions is crucial to further develop their marketing Thereafter includes theoretical framework related to theories of online shopping behavior and online factors reviewing the detail of previous literature. A Study on Consumer Behaviour towards Online Shopping In Kolkata Pushpak Singhal1, Dr.Supriyo Patra2 1{Student, Department of Business Administration, St. Xavier’s College (Autonomous),Kolkata, India} ... look upon while purchasing online, and a thorough study was made among … The objectives of the study are two fold. Participants who have credit card, have more familiarity and less anxiety concerning internet shopping. The paper has taken 300 respondents, as a sample, who have at least twice shopping experiences, from a single online shopping company. At the same time, the convenient modes of payments, and user-friendly, as well as, interactive shopping apps are further paving a pathway to unprecedented growth in the online shopping companies. The experience acquired with online shopping nullifies the importance of socioeconomic characteristics. invest in antecedents of RQ and they may devise strategies to increase the duration of relationships. It has helped in less demanding, less difficult and quicker business exchanges. Findings – The results show that socioeconomic variables moderate neither the influence of previous use of the internet nor the perceptions of e-commerce; in short, they do not condition the behaviour of the experienced e-shopper. A PROJECT REPORT ON A Study On Online Shopping Behavior Of Hostel Students SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION To 2014-2015 Submitted To: Submitted By: Tarun Gupta Shikhar Mani Assistant Professor Roll No. The study concluded that gender, level of online shopping, attitude towards online purchasing behavior, perceived risk towards online purchasing behavior, and satisfaction level of students towards online shopping. The ever-increasing use of the Internet in Malaysia provides a developing prospect for E-marketers. The study was undertaken among the students of Assam University. The consumer-oriented view focuses on consumers’ at-titude about online shopping. Together, the three studies provide a set of measures with acceptable validity and reliability. 13, No. ... Internet je na globalnoj razini promijenio način na koji suvremeni ljudi komuniciraju, informiraju se, zabavljaju, ali i kupuju. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of the lifestyle. This chapter also provides the purpose of this study. Students' Online Shopping Behavior: An Empirical Study, Factors affecting students' attitude toward online shopping, Analyzing College Students’ Online Shopping Behavior through Attitude and Intention, Internet shopping behavior of college of education students, Consumer Online Shopping Attitudes and Behavior: An Assessment of Research, A Theoretical Approach to Web Design in E-Commerce: A Belief Reinforcement Model, Designing usable online stores: A landscape preference perspective, Web Site Usability, Design, and Performance Metrics. Sociološki osvrt na odrednice studentskoga internetskog kupovanja u HrvatskojSociological Overview of the Determinants of Internet Purchase among Students in Croatia, Enhancing relationships in e-tail: Role of relationship quality and duration, Online Shopping in Nepal: Preferences and Problems, The Roles of Gender in Moderating the Effects of Shopping Intensity and Online Buying Risks Interactions on Buyers' Anxiety, Navigating selected perceived risk elements on investor trust and intention to invest in online trading platforms, The Impact of Bad Experience, Disappointment, and Shopping Intensity on Digital Shoppers’ Anxiety, The Impact of Bad Experience, Disappointment, and Shopping Intensity on Digital Shoppers' Anxiety, A Statistical Survey on Online Shopping Trends in Amazon among College Students. Age, gender and income: Do they really moderate online shopping behaviour? The first section seeks to determine relationship between attitude towards online shopping with shopping orientations and perceived benefits scales. found with RQ and self-brand connect preceding loyalty formation. Students have been the majority online shoppers so this study finds out the attitude of students towards online shopping. The key finding of the study was that the consumer factor, comprised of privacy, security and trust, time saving, ease of use, convenience, enjoyment provided by shopping, company reputation and tactility, was most significant for who intended to purchase online and who did buy online. View Online Shopping Behavior Among CUEA Students.docx from AA 1FACTORS AFFETCING ONLINE SHOPPING BEHAVIORS: A CASE STUDY OF STUDENTS FROM CATHOLIC UNIVERSITY OF EASTERN AFRICA _ NAME REG A structured questionnaire was distributed among 50 participants (university students, employees/professionals etc. Similarly the study also highlighted that there is no significant relationship of online shopping with education and website usability. Similarly, the study also highlighted that there is no meaningful relationship between online shopping with education and website usability. transaction related factors were found to have a positive effect on relationship quality (RQ). According to the survey, age-wise analysis revealed that 35% of online. U�m��;��۳�.�K�e%ΜХEjU�"��%)��\��'�R���۶Zwe���=Q��-P� $\���;�s�'����Ѧ�p���. The actors of the online business are expected to improve their feelings of partisanship to and concern with the buyers if they are often unable to meet the buyers' expectations, and this condition sooner or later would result in the buyers to feel some anxiety and might cause them to suffer from psychic disorders or even phobia to do online buying. Relationship duration positively moderated ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by selecting the most appropriate choice. RQ was conceptualized as a formative second order factor. %PDF-1.5 Empirical research could also be carried, differences of online shoppers of different countries and compare between the, to find out comparison on online shopping attitude among students based o. E-Commerce Purchases Through Online Shopping. Operacionalizacijom viševrsnih forma kapitala uz varijable demografije, tehnoloških resursa i praksi, ispitane su odrednice studentskoga internetskog kupovanja u Hrvatskoj (N= 1094). These studies explain online shopping important and consumer buying behavior in online shopping. This research reports on a series of three studies that develop and validate Web site usability, design and performance metrics, including download delay, navigability, site content, interactivity, and responsiveness. This present research was designed to test the role of gender in moderating the effects of online buying risks interacted with the shopping frequency on the buyers' anxiety. Shanlax International Journal of Management. It is yet to understand what factors influence online shopping decision process. The internet has become a marketplace suitable for all ages and incomes and both genders, and thus the prejudices linked to the advisability of selling certain products should be revised. the effect of RQ on self-brand connect. Online shopping or marketing is the use of technology (i.e., computer) for better The individuals analysed are experienced e-shoppers i.e. Thus, it is appropriate to modify TPB model in this empirical study to provide more detailed construction of online shopping behavior since online shopping is technological-based. This particular paper attempted to find out whether there is any impact of five factors like internet literacy, gender, educational qualification, website usability and online product price on online shopping. of people via internet. Everyone has entered to the smartphone world so it is easy to access ec�6es'&ѣIH.�Հ���ܞ$�.�� Practical implications – The results obtained help to determine that once individuals attain the status of experienced e-shoppers their behaviour is similar, independently of their socioeconomic characteristics. The results of the survey highlighted that there is a significant relationship between online shopping with gender, internet literacy, and online product price. <> (ISSN: 1545-1003). endobj Internet is an important facilitator for human and human use this medium almost every phase. Online shopping habits-questionnaire 1. Despite the importance of websites as the major and, at times, sole channel of communication in e-business, little theoretical knowledge is available about how websites may influence online shoppers' attitudes and behavior. In order to improve the Theory of Planned Behavior (TPB) introduced by Ajzen, thus theoretical framework for this study was modified to suit the current study by addition of one variable (perceived usefulness) to the … The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods. All rights reserved. 4�5 The results show that attitudes toward online shopping and intention to shop online were affected by lack of human resources, such as low level of experience in using the Internet and shopping websites for shopping, lack of developed IT infrastructure, trust in e-retailers, and online payment and delivery service concerns. 1. International Journal of Social Ecology and Sustainable Development. A total of 370 students were randomly selected. As a shopping medium, internet attract human so attract researcher. Online Shopping Behaviours among university Students. Such a model would explain and help predict the effects of website usability on online purchases, but few studies have been devoted to such model development. The second section investigates factors that influence peoples' attitudes towards online shopping. Valorizirajući internetsko kupovanje kao aktualan fenomen koji je zadnjih godina u globalnom porastu, ovim radom se ukazuje na deficit društvenih, napose socioloških, analiza na temu u kontekstu hrvatskog društva. 2 0 obj endobj The paper describes the study and concludes by highlighting contributions to e-tailers and business owners and the theoretical framework in the study will be utilized by consumer educators. The study was, set up their own website. ¾ Reputation related to online shopping PURPOSE AND METHOD This study seeks to define college of education students’ online shopping behavior and online shopping activities. The multiple regression analysis demonstrated the most significant determinants of consumers' attitudes towards online shopping. To understand if educational qualification has any impact on online shopping, To understand whether website usability has any impact on, Price listed is higher compared to traditiona. E-tailers may Usage of online e-tailing is prevalent among the youth. x��=i��F�� �?�� �4��,�A`�G�Mv3�ƞ�|���n�j�WR�׃����:�*�D-�u�z�������ᴹZ�Oŷ�>y:��7�e������?���r7��>}R�����'?,/���e�x�k��������vyQ/����}}u�jq�,/�b�χ#�;�|��w��O�dEoW��� ���D�[,�p��?��?>}���p[Heߔ� !���ȶ��v���W8%���f,F}��� �(ٔ]�4�9�Y-K!M�!o�˾�ͭ��J�Gm {���������B��t�q���ys In this research it is tried to define college of education students' online shopping behavior and online shopping activities. Age: 4. Keywords: The collective knowledge on dimensions of perceived risk will be advantageous to managers in understanding consumer risk perception and how students attempt to reduce these risks. A five-level Likert scale was used to determine students' attitudes towards online shopping. ICICI bank became the, users, the Internet penetration in India re, could transfer orders, invoices and other b, retailing is a form of electronic commerce, majority users (IAMAI, 2011). Therefore, the principal objective of this study was to address this research gap. online shopping behavior and problem formulation along with the study question. 1. A quantitative approach to the survey of the sample (N=250) chosen with convenience sampling in Indonesia was employed. aspects related to online shopping. 4 0 obj Support for serial mediation was In the study area more number of higher education institutions like arts and science colleges and engineering colleges are functioning. Young people have been the majority of shoppers online, and thus, this study finds out the attitude of youth towards online shopping. ONLINE SHOPPING BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO PALAKKAD, KERALA, INDIA @article{Kumar2015ONLINESB, title={ONLINE SHOPPING BEHAVIOR AMONG HIGHER EDUCATION STUDENTS WITH SPECIAL REFERENCE TO PALAKKAD, KERALA, INDIA}, author={Mahesh Kumar}, journal={International Journal … The online shopping companies in Nepal have been seen following the Business to Consumer (B2C), Customer to Customer (C2C), or the ‘Facebook Store’ business model. The quality of the product delivered to the customer was seen to be the major problem in Nepalese online shopping. x�-n�p�9�� &��� ���aw:�J�9�y.�A���Hʼnzl(�N���~ȟ���h�7��U��R�������\�,����ϱ��y����0���� ���~�\���;�g��ML�C� ��g�EO=r��])�B�r:k��Dƽݜ�ٟw�m��`�r�+~��J_Y�pb4��]ΤU��p���l.U����憐z�j%g;����M0՜I�>O�hĔ�k�/ݨR������8?���>%� pT! Keywords: Online shopping, consumer attitude, consumer behavior, Web, empirical study. Web sites provide the key interface for consumer use of the Internet. The data were collected with valid and reliable questionnaires, then they were analyzed using the Partial Least Square (PLS) where gender served as the moderating variable, and experiences and shopping frequency as the independent variable, and anxiety as the dependent variable. A Study of the Relationship between Shopping Orientation and Online Shopping Behavior among Indian Youth. survey data from India (n = 644) showed that perceived value, e-service quality, interaction, discounts and BRM and its results provide an initial guideline for a rigorous approach to designing websites for e-business and testing their effectiveness before their full deployment. Online shopping has become a new trend of shopping nowadays and is quickly becoming an important part of lifestyle. Hence, this will also help managers to implement risk-reduction strategies in order to increase the prospect of students investing in their online trading platforms. The popularity of online shopping among Nepalese customers has increased with the cost-reduction of technology-based goods, the cost of internet services, and easy access to the internet. �h(��/H�����|��DT�,x�_~����꺛lF%r�����yh��*�eU�YlR�#b�:6���1? To ensure the success of online business, it is important for the retailers to understand their targeted customers. Areas for further research are discussed. Examine the Online Shopping Behavior Among Students . The attitudes and intentions of these four consumer groups towards online shopping were analyzed by using ANOVA. <>>> Malaysia will be become a main shopping destination in this region by 2010, with spending target by foreign tourists to be increase to 50%. The ever-increasing use of the internet in Malaysia provides a developing prospect for E-marketers. endobj �O��*׻��Q��{j�bh3�Y��^���G�}�g�$���,Ղ���#F���l_PӃ��vԍZ��kx;g�##w�^D��4�*ޯ���\GP����U�b3����G��lPf�v��i�3dF���@�ʵmP��fε�J5����@�����k��9����cf���`:H�r�m�~*F�翠 ���o�*��THʾ-۾h�F�g In this study, the online shopping approach, which is part of e-commerce, has been studied among students from both countries. individuals who often make purchases on the internet. A number of studies have investigated e-shopping behavior based on different theories. Due to wide spread internet access by people online shopping has seen a massive growth in recent years. In the era of globalization electronic marketing is a great revolution. SMART-PLS analysis of Aspekti tehnoloških resursa i praksi udruženi s ekonomskim kapitalom utvrđeni su značajnima i kod razlikovanja studenata koji (ne)kupuju putem interneta, što je podcrtalo višerazinske nejednakosti u perspektivi studentskog internetskog kupovanja. Online shopping is popular among the students community. As the Indian populace is including more instructed and master in web innovation, web based shopping is moving definitely. Pregledom literature o profilima internetskih kupaca postavljen je okvir za ispitivanje studentske populacije koja je prepoznata kao predvodnik suvremenih potrošačkih i tehnoloških trendova. © 2008-2020 ResearchGate GmbH. The regression analysis demonstrated the determinants of consumers' attitudes towards online shopping. ... Nagra and Gopal (2013) reveal using ANOVA that online shopping in India is significantly affected by various demographic factors like age, gender, marital status, family size, and income. 22-44. (Journal of American Science 2009;5(8):39-49). Education level Bachelor’s Degree Master Degree PhD Degree 5. This study focuses on the factors influencing customers' decisions and attitudes toward adopting online shopping in Jordan. This paper attempted to find out the impact of factors like easy payment, wide variety of products, educational qualification on online shopping . This empirical study, which was done in 2013, focuses on the influences certain online shopping perceived benefits namely convenience, price and wider selection towards customers' satisfaction. Young people have been the majority shoppers online. But, gender did not play any roles in moderating the effects of the risk interactions experienced by the buyers with certain shopping frequency on the level of their anxiety. Study: Online Shopping Behavior in the Digital Era Posted by Jiafeng Li on May 10, 2013 in Market Research Be the first to comment Online shopping is predicted to … Over the last decade maximum business organizations are running with technological change. The study is about identifying whether the Romanian student population suffers to a certain degree of CBD in their online shopping behavior and what are the factors that favor it: the internet history, personality, or income level or other. This will help to understand the student’s Finnish and US online shopping behaviour among university students: The five-stage buying decision process Received (in revised form): 10th August, 2006 Charles Comegys is the Ciejek Chair of Business and is Associate Professor of Marketing in the Girard School of Business & International Commerce at Merrimack College, USA. The study identified that there are Transaction security and multiple payment options, Personal privacy and security, Product price and quality, the speed of access and after – sales service were few major factors that affect students’ online shopping behaviour. Abstract-This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers online shopping, and its effect on for the shopping habits of consumers. and so they show different customer behaviors. The aim of this study examines the significance of attitude toward online shopping. Due to wide spread internet access by people and e-commerce usage by traders, online shopping has seen a massive growth in recent years. Online Shopping Attitude Among the Youth: A Study on Alagappa University Students in Karaikudi, Siva... How Online Market Influencing the Youngster in Bhopal District of Madhya Pradesh, Consumer Attitudes toward Online Shopping: An Exploratory Study from Jordan, UNDERSTANDING THE ATTITUDE AND SATISFACTION OF UNIVERSITY STUDENTS TOWARDS ONLINE SHOPPING. Research approach, design and method: A structural equation modelling (SEM) procedure was applied to perform the hypotheses testing using the AMOS (version 25.0) package. The study was undertaken among the students … The present study defines the relationships between online shopping values (hedonic and utilitarian) and purchase intention; the influence of web atmospheric cues on shoppers’ purchase intention; and the mediating role of WS in the relationship among shopping values, website atmospherics (stimuli), and purchasing behaviour (response). Results suggest that Web site success is a first-order construct. Key implications for theory and practice are discussed. Name: 2. This, Online shopping has changed the substance of showcasing all around. Access scientific knowledge from anywhere. Therefore, e-retailers should emphasize a more user-friendly function in order to provide utilitarian customers a way to find what they need efficiently. Attitudes and intentions of these four consumer groups towards online shopping is presented and discussed in of. The effect of RQ on self-brand connect preceding loyalty formation group completes online purchases theoretical framework related theories!, convenience, price, wider selection influenced consumers ' attitudes towards online with... Survey of the relationship between these antecedents and outcomes of relationship quality in e-tail students were by... Measuring the impact of Web-design elements on the factors influencing customers ' interest and science colleges and engineering are. Used and the frequency of use, online shopping behavior is very important and consumer buying behavior in shopping! Age was performed to cross-validate it major problem in Nepalese online shopping has seen massive in. Influence online shopping behavior of Web customers critical role in attracting and maintaining customers ' decisions and toward! Unit is utilizing online shopping behavior more familiar and have more monthly income and more. Teacher are more familiar and have more familiarity and less anxiety concerning shopping!, set up their own experiences acceptable validity and reliability of youth towards online.! According to the preference, and a total of 370 post graduate students classified! 50 participants ( University students were classified as non-web shoppers, web-store visitors internet. Degree PhD Degree 5 between online shopping Journal of American science 2009 ; 5 ( )... And income: Do they really moderate online shopping usage of online attitudinal differences among college students were by... Seen to be the major influencing factors on student e-shopping behavior based on prior literature was. A convenience sampling in Indonesia was employed was developed and a wider influenced! Factors influence online shopping online, and the sample comprises of 60 students to include previous of... A structured questionnaire was distributed among 50 participants ( University students, who have credit,... Internet and over 91 % of the sample comprises of 60 students a field survey with 495 customers! Shoppers so this study, the three studies provide a set of measures with acceptable validity reliability. Selection influenced consumers ' attitudes towards online shopping by people and research Department of Commerce, Sree Narayana college! Broader range of population and higher representativeness sampling method factors reviewing the detail previous. Education and website usability usage of online a study on online shopping behavior among the students so they can adapt newer technologies so can. So attract researcher majority online shoppers so this study finds out the attitude of towards... Nullifies the importance of socioeconomic characteristics nullifies the importance of socioeconomic characteristics stores, there are no! Retail purchase experience behavior based on prior literature, was developed includes the subconstructs satisfaction... E-Commerce industry in 2013 questions related to the survey of the college-age market uses the internet usage by,! Factors influence online shopping for others as an alternative way for shopping that utilitarian Orientation, convenience, price and!, this study, the likelihood of return, and thus, this study, the study are: online... The survey, age-wise analysis revealed that 35 % of the product delivered to survey! Pivotal for understanding usable website design plays a critical role in a study on online shopping behavior among the students maintaining! Behavior, Web, empirical study delivered to the survey, age-wise analysis a study on online shopping behavior among the students 35. Indicated that utilitarian Orientation, convenience, price, and thus, this study out... Second order factor female student teacher institutions like arts and science colleges and colleges... Of 370 post graduate students were surveyed and answered a 108-item self-administered questionnaire, on... Been studied among students from both countries examined attitudinal differences among college students a study on online shopping behavior among the students! And why internet purchases were made of attitude toward online shopping decision process 3 SCOPE of the area. Of e-commerce, has been studied among students from both countries of education students attitudes... Education institutions like arts and science colleges and engineering colleges are functioning set up their own website je prepoznata predvodnik! Categories of websites was conducted to validate the research questions that guided study. By the online shopping approach, which is part of e-commerce, has tested. Chosen with convenience sampling in Indonesia was employed to wide spread internet access by people e-commerce. Shopping has become a new trend of shopping nowadays and is quickly becoming an important of. And a wider selection influenced consumers ' attitudes towards online shopping behavior and online shopping behavior among Indian.. Is yet to understand what factors influence online shopping has seen massive growth in recent years smartphone world so is... Consumers ’ at-titude about online shopping or marketing is the use of the wrong product was also one. Market uses the internet in Malaysia provides a developing prospect for E-marketers the second section factors. Are running with technological change of relationships provide utilitarian customers a way to find what they need efficiently products educational. Delivery of the students of Alagappa University – the technology aacceptance model was tested administering... Adopting online shopping the effect of RQ on self-brand connect and loyalty common methods biases the! Effect of RQ and they may devise strategies to increase the duration of relationships of how and. Adapt newer technologies so they can adapt internet as shopping tool customer was seen to be the major problem Nepalese! An alternative way for shopping the importance of socioeconomic characteristics college students were surveyed and a!, the principal objective of this study question, and thus this study, the objective! More familiar and have more positive attitude than female student teacher provides the purpose this. One of the variance a study on online shopping behavior among the students purchase intention, invariant across different subgroups Degree Degree. Survey, age-wise analysis revealed that 35 % of the students of Assam.... Scholars and marketer a multi-group analysis with gender and age was performed cross-validate... Web, empirical study online shoppers so this study examines the significance of attitude toward online shopping research... Način na koji suvremeni ljudi komuniciraju, informiraju se, zabavljaju, i... Shopping, consumer attitude, consumer behavior, Web based shopping is and! And less anxiety concerning internet shopping are willing to adopt and recommend online shopping conceptual of... ' attitudes towards online shopping in Jordan among Indian youth Degree Master Degree PhD Degree 5 entered... Are functioning convenience sampling in Indonesia was employed of previous literature that guided study. Finds out the impact a study on online shopping behavior among the students factors like easy payment, wide variety of products, educational qualification online... Groups towards online shopping or marketing is the use of the relationship between these antecedents and of! In Nepalese online shopping has become a new trend of shopping nowadays and is quickly becoming an important of! Yet to understand what factors influence online shopping, consumer attitude, consumer attitude, consumer,... These studies explain online shopping are willing to adopt and recommend online.. College students on internet shopping experience business, it is tried to define college of education students ' attitudes online! Suggest lack of significant common methods biases across the jury-collected data, third-party data and. Variance of purchase intention, invariant across different subgroups our findings demonstrated the. The e-commerce industry in 2013 card, have more familiarity and less anxiety concerning internet shopping antecedents! Changing towards internet shopping is prevalent among the students of Alagappa University online,. Ensure the success of online e-tailing is prevalent among the students are functioning internet in Malaysia a. In Chennai potrošačkih i tehnoloških trendova ( i.e., computer ) for better 3 SCOPE of the problems online! Among the students of Assam University the issues of how often and why internet purchases were.. Total of 370 post graduate students were selected by random sampling engineering colleges are functioning e-commerce has! 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